Sophisticated mapping functionality, known as location intelligence, can be used for a broad range of business applications that extend the mapping capability of IBM Cognos 8. MapInfo provides solutions that can be directly integrated with IBM Cognos 8. These include the ability to dynamically create geographic filters and custom areas for aggregating data for ad-hoc analysis. Examples of business applications of location intelligence are listed in the following table.
Business application | Benefits |
Target marketing | Learn who your best clients are and find more like them. |
Network optimization and site location analysis | Put stores near your customers and look for gaps in geographical coverage. |
Routing and work force optimization | Reduce the number of trucks you need and make your drivers more efficient. |
e-government | Provide citizens with self-service opportunities. |
Sales territory creation | Create balanced sales territories. |
Economic development | Plan the development of your community. |
Communications network planning | Avoid costly mistakes by putting cell towers in the right locations. Identify the locations of clients in your service area. |
You can contact MapInfo for both data and location intelligence solutions through their Web site: www.mapinfo.com.